The RTA has announced that three of the Dubai Metro stations are changing their names and the branding for these name changes will happen over the next few months.
The first change is a sponsored brand rename which is happening at the station that was formerly known as Sharaf DG Metro station. This station is located between Mall of the Emirates and Dubai Internet City and will now be known as Mashreq Metro Station.
Abdul Mohsen Ibrahim Younes, CEO of Rail Agency signed the agreement on behalf of RTA, and Subroto Som, Senior Executive Vice President & Head of Retail Banking Group signed on behalf Mashreq Bank.
With a mission to enhance the customer journey through digital engagement and creating unique experiences, Mashreq’s forward-thinking ethos is closely aligned with the RTA’s commitment to rider experience.
As part of the strategic partnership, Mashreq will also feature several branding assets around the Business Bay station, where it will enjoy the right of exclusive visibility, in addition to the Burj Khalifa station, close to the bank’s new headquarters set to open in Downtown Dubai later this year.
“We are delighted to partner with Mashreq, a reputed leader and innovator in the banking industry, Metro stations naming rights initiative offers a fabulous investment opportunity to private firms and organisations in various trading, financial and service sectors. It enables investors to showcase their names and brands in a vibrant city like Dubai with such a high-profile standing in the business, service, finance and tourist industries. It ranks investors as strategic partners of a government entity that had made stunning achievements in the field of public transport and infrastructure in record time. Such achievements have rendered the UAE and Dubai in particular, a hub for investors, business leaders and tourists from all over the world,” said Younes.
In another change, two other stations are reverting to location names from previously sponsored names and they are:
Palm Deira is changing to Gold Souq and
Nakheel Harbour & Tower is changing to Jabal Ali.
We have updated the Dubai Metro Map to reflect these changes.
For full details check out the RTA news bulletin.